Stuck in the Middle: On Being Neither an Abused, Nor Ultra-elite, Woman in Tech

This post also appeared on Medium.

A bit of background is in order: I fell into my first coding job in 1996. I was meant to be working on my MA in archaeology in London, but I discovered that HTML, even back in those days before tables, offered a sense of instant gratification that is often lacking from the humanities. I duly emailed my (then very brief) resume to Time Out magazine in response to an ad seeking a Web Assistant, and that was such a novel approach that I was hired on the spot. From there, I bounced to Silicon Valley, turned down a job at Yahoo that would not have paid enough to live on, stock options notwithstanding, and spent the next several years at Women.com, where I quickly rose to the heady heights of Web Production Manager.

While I did work with a few men, unsurprisingly the company was nearly all-female, and even when other companies tried to headhunt me (something that happened all the time to everyone in the late ‘90s/early 2000s, presuming you had a pulse, basic HTML and Javascript, and an ability to navigate 101), most of the development teams I met with were largely female. Sexism never crossed my mind back then; the only faint flicker of an ‘issue’ was on a night out with some fellow techies. One complained that ‘all the good female coders get swept up into management,’ and I was taken aback — wasn’t that the goal? I enjoyed working with code, but I didn’t plan on doing that forever — I also liked managing people (though it was less pleasant when they were pretending to be sick or were otherwise not especially interested in their jobs) and projects, figuring out if a vendor had a good solution, writing here and there, and translating what my team did up to the c-level. In my mind, being a coder was a foundation for being a good tech generalist, which was what could (I thought) propel you up the hierarchy. It hadn’t occurred to me that some people simply loved code, and that there was an attitude among some of them that women who started in code but moved on were somehow letting the side down. I filed it away as an interesting point of view, but not one that would be terribly relevant to me.

Then the dot-com crash happened, and things began to change.

It’s certainly true that many of the pre-bubble companies, including some I worked for, could have been more strategic, less spendy, and generally more thoughtful in how they did their business. But it also seemed that hands-on experience in being a part of the building of those companies’ products became less important than having a freshly-minted MBA, and the men in suits — and they were largely men — swooped in to pick over what was left. One of my former colleagues, who had been at the company much longer than I had, said she felt the experience of the boom and bust had been like getting an MBA in how not to run a company, and I fully agree, all these years later. With tech jobs becoming harder to find, many friends and colleagues went into other lines of work, and I found myself a minority, along with my fellow female tech holdouts. I took jobs that were a few steps below those I’d had during the boom, but assumed that would be a temporary step back –surely, the market would improve and I’d be back where I’d been at the age of 24. It was around that point I realized that while I often still had female managers, that was as high as things went on the tech side. There were women executives elsewhere in the companies I worked for, but they tended to be in marketing, HR and other roles. Somehow, the lady nerd pipeline stopped at middle management.

I ensured I still had as many strings to my bow as possible: true, I did less coding, but much more project and program management, more writing and content strategy, more taxonomy, more going to conferences, and spent a goodly amount of timing thinking about what I wanted to be when I grew up. Social media and even its mainstream cousin began to fill with stories of women in tech being either subtly passed over to outright abused (online and in person), and that became one new reality. On the flip side of that, high-flying women in tech of the Sheryl Sandberg- or Marissa Mayer-variety were trumpeted as success stories. But for those of us somewhere in between, there was no real acknowledgement of our experiences, nor a clear pathway to get from the middle to closer to the top. There are a lot of possible lateral moves, but unless you want to found a new company — and more power to you if you do — it’s hard to get to the c-suite, or even just below it. And the women who do make it there often came from a less technical background, though I’d argue that your MBA won’t teach you as much about how to choose an enterprise software solution nearly as effectively as living through trying to integrate the wrong one. That’s not to say, as some might, that they don’t belong there; anyone can learn to code, but learning to be a good writer, people manager and politician can be a much trickier road. That said, it still seems that comparatively few women who started off in the lower rungs of the tech world, whether that’s valuable experience gained doing tech support or writing code, are getting to those top-level positions.

We’re told we don’t ‘do’ enough — we should ‘lean in,’ we should speak at conferences, we should go to hackathons, we should give back through programs that teach girls to code, we should be mentors in our workplaces — all while doing our day jobs, continually learning more skills on the side, raising families and occasionally sleeping. These are all positive things, but one wonders if men are held to the same measuring stick; I know very few men who do all of these things, yet they seem to keep rising in the workplace without all the ‘extras’ — yet they often seem to be prerequisites for a female tech leader.

And tech is perhaps unique in that it’s possible to earn more money in a ‘lower level’ position; I am constantly reminded by recruiters that I could be earning considerably more as a developer than in my present role managing developers (among other things), and while I still enjoy breaking out code from time to time, I like flexing other muscles more, and I’m very well aware that in many coding languages, there are people who are simply better at it than I am at this point. That may mean that I no longer pass the ‘real coder’ litmus test, which I find another irritating variety of the ‘female fake nerd’ straw woman, but it’s equally important to have someone in the middle who can see All The Things. And if I can still call out a vendor who claims there’s no solution to a problem when I found it in five minutes on StackExchange, so much the better.

But the question remains — how can we ‘upper middle management’ tech women get beyond our current levels (understanding that there’s already a huge amount of privilege and opportunity that is simply unavailable to most people on the planet, male or female, but that’s another essay), and into those CTO/CDO/CIO offices? Obviously to some extent you need to write your own ticket, and that’s not a path everyone wants to take, but the mid-career ceiling seems to be less made of glass, and more of a Red Rover situation.

From my perspective, what’s missing are the stories of women in tech who had a more varied path to the c-suite (or to whatever more senior role was their goal, understanding that goals can and do change) — those who haven’t had the editorial-friendly ultra-rapid rise to the top, who weren’t profiled in Wired, who didn’t have a book tour, and who can help bring others up behind them along the way. There’s nothing wrong or inauthentic about those who did have that experience, but it’s not reflective of those who started off as worker bees and continue to keep the hive humming.

If younger women look at tech careers and get the impression that the two options are to either encounter unbeatable sexism, or that you’ll have ‘made it’ by 30 (and that something is wrong if you haven’t done that), we’re doing a disservice not only to them, but to ourselves. Highlighting the other positives about tech — flexibility, a culture of continuous learning and experimentation, and a wide variety of potential career paths would be hugely helpful, and a more realistic view of the field, which is so often presented in mainstream coverage as a binary (see what I did there?) either/or.

If I’ve learned anything in nearly 20 years as a nerd-for-pay, it’s that you make career leaps when someone tosses an opportunity you weren’t expecting into your lap, and you’re left to sink or swim with it. But as I’ve gotten further up in the world, fewer of those have come my way. I’ve had people assume I ‘wasn’t interested’ because I was a parent (never mind that the man who got the opportunity was as well), and as managers who ‘didn’t realize’ I had a hands-on tech background. While there is no road map for challenging these assumptions, and beyond the high farce of the dot-com crash and subsequent layoffs (oh, I have stories), the ‘normal’ career progression isn’t an immediately exciting topic for a book, stories from women in tech who have had a career that trundled along nicely enough, thanks very much, would be of great value to others coming up behind them.

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The Digital History Department Facebook Didn’t Know It Needed

Only I'd suggest a woman
The CHNM gets how this should be done

Although I presume Facebook is aware that they can further enhance the value of the content users share – photos, documents, videos and a huge amount of text – with consistent metadata and semantic linking, the opportunity exists to document, preserve and curate what must be the world’s largest corpus of modern social history material.  Facebook messaging has replaced email for many – and, of course, email has long since replaced physical letters of the sort archivists are intimately familiar with appraising, preserving, cataloging and digitizing. Family photos, once the preserve of yellowing albums and poor environmental conditions, are now ‘pre-scanned,’ tagged and (after a fashion) organized on Facebook. The same is true of video, and Facebook statuses are unique, if ephemeral, documents of our current era, providing information on relationships, demographics and cultural mores.

But the sheer volume of data needs wrangling, and it needs to be organized with a view not only toward its present value (for advertisers, economists, epidemiologists and beyond), but for its future, priceless value as a record of how society – at least, those members with access to digital footprints – evolved. While Twitter is working with the Library of Congress to preserve their tweets, the range and depth of material Facebook users create every day calls for an internal response.

If I had the budget reins, I would propose a new role, with a globally-dispersed new department reporting in: a Chief Digital Historian, who would oversee the company’s internal archives and storytelling, while also setting the direction to ensure long-term storage, accessibility and interpretation of user-provided content.  This position would work closely with existing groups that manage content strategy, legal and privacy issues, data mining and cloud storage.

The Chief Digital Historian would shape the efforts of the following groups, relying on their expertise in digital archives, digital content operations, digital humanities and public history to build a world-class team:

  • Digital archivists, responsible for appraising, tagging and linking user-generated content behind the scenes, who would also lead long-term digital preservation efforts
  • Corporate archivists and records managers who would ensure not only compliance with local laws, but also the preservation of company history, both electronic and paper
  • A taxonomy task force, comprised of digital archivists and data modelers who will ensure worldwide consistency in metadata terms and usage
  • An archives partnership team, working with internal and external stakeholders to make data available – where appropriate – to researchers, statisticians, vendors and other interpreters
  • Data scientists, to analyze and query the information for trends, groupings and hidden linkages

The Chief Digital Historian would be the face of Facebook for potential collaborators such as the Internet Archive, the Library of Congress (and other similar international bodies, e.g the National Archives in the US or UK), universities and think tanks looking to develop online exhibitions and new uses for user-generated content, whether that is in setting new global standards for accessibility and long-term preservation, or partnering with companies like Ancestry.com to share content (all per the terms of service, of course).  But the real driving force of the effort would be the archivists, whose work on accessibility and preservation would lay the foundation for the work of future historians.

Anyone who has worked in any sort of archives knows that you cannot preserve everything; the cost of storage is enormous, and there’s simply no way to tag and make that ‘everything’ available, whether it’s down to legal and privacy issues, or simply the amount of material; that would never be a goal of this program. But the opportunity to record and preserve a representative sample of daily interaction on Facebook is there, and missing it would be a great loss to future generations – it’s time to act. Facebook cites building social value as a core value, and this would be a perfect representation of that central tenet.

Anyone at Facebook want to make it happen? I know some people…

New Things, Old Things

Superfectablog screenshotAfter much CSS/PHP/JavaScript wrangling, DVAG Wire is finally up and running. I have no doubt, dear reader, that you have been desperate to know what has been going on behind the scenes at a number of Philadelphia archives: now you can keep track automatically.

Sticking with redesign mode, I’ve finally migrated Superfectablog from Blogger and over to WordPress and redesigned it, from logo to layout – as the site was approaching its fifth birthday (with only one-and-a-half major redesigns), the move and facelift were long overdue. While the new design is not a huge departure from the old one in terms of layout, the greater control and flexibility afforded by WordPress is very pleasant indeed – it makes up for the temporary traffic drop I anticipate from the move.

While planning the redesigns, I did a little digging for inspiration (or, perhaps more accurately, to review lessons learned) and found some old work in the Wayback Machine: a little feature I did on The Phantom Menace (before discovering its full horror), an old music review and a website for a radio show I built long ago.  While not universally the case, the fact that many of the ads were preserved is oddly pleasing to me.

I Am Everywhere, Like the Latest Meme

Luckily THATCamp Austin is done now (although I continue to manage the THATCamp Austin twitter account, to help promote the other regional THATCamps that are springing up), for I have added yet another new writing outlet to my ever-expanding stable.  I’ll be blogging for the NTRA leading up to the Breeders’ Cup, with a focus on the Breeders’ Cup Marathon.  That means you can find me writing about horse racing on my own blog, on the NTRA site and on TVG’s Community; if it’s archives you’re after, go for A Movable Archives – for beer, I’m at the Examiner.  If you’re looking for the most recent updates, you can always come here and have a look on the right-hand side – new articles are added automatically.  I can be hard to avoid at times.

Because You Can Never Have Enough…

I have yet another new blog, this one in my capacities as a BJCP judge, Beerdrinker of the Year semi-finalist and Lady Beer Geek About Town. Granted, it’s not as pretty as one I would have designed myself, but I decided to go ahead and give the Examiner model a try. So far, I have yet to receive preferential treatment of the sort real food and drink critics get, but I’d be more than happy to accept it if any barkeeps wish to offer those services. In any case, please do check it out.

I’m also the webmaster, designer, sys admin and Jane of All Trades for THATCamp Austin – if you’re going to be in town for SAA and want to talk digital humanities, please do check it out!