All sorts of things might make a post, and this certainly qualifies in that regard.
Throughout the 1950s and 1960s, my dad spent a lot of time in New York as part of his long career with 7Up. When I was a small child in the 1970s and ’80s, I enjoyed going through his collection of Playbills and programs with him, and naturally demanded to be taken to the theatre on every possible occasion. And while I’ve seen some great productions (and some less so – Martin Guerre, this means you) on Broadway, in the West End and elsewhere, my own collection simply isn’t as impressive (yet).
I’ve been attempting to organize his collection since his death in 2006, though I never seem to make much of a dent. But some of these are too fabulous not to share, and, of course, that goes for the ads, too.
It’s worth noting that they aren’t all for plays – this program was for a screening of Mastroianni’s 1961 comedy Divorce Italian Style, shown at the Paris on W58th. And sometimes there’s a concert – it’s hard to ignore this amazing program from a Robert Goulet show. But we quickly get into the good stuff – a Playbill from the original production of A Funny Thing Happened on the Way to the Forum. My dad was always a huge fan of Zero Mostel – I’m reasonably sure I saw The Producers for the first time when I was around 6 – and he also liked to recount having seen him in a play in which Mostel flashed the audience.
There are more original casts: we revisit Zero Mostel in Ulysses in Nighttown – I’m presuming the 1974 play was the one involving a nude Zero Mostel, though it’s also notable for starring a young Tommy Lee Jones, David Ogden Stiers and Fionnuala Flanagan – then Funny Girl and the rather tamer Oliver! make appearances.
There are also some larger-format programs, for The King and I (which I saw much later, on Yul Brynner’s very literal farewell tour) and Golden Boy:
Among the ads for Tiki bars, cigarettes and furs, there are some amazing pieces – and some very worthwhile bios – young Jerome Robbins looks as though he wants to devour your soul, and a pre-Monkees Davy Jones had ‘the longest part ever written for a teenager’ on the radio (so think on!); one presumes many librettists still consider Benson & Hedges ‘noteworthy’ as the ad suggests:
But while there’s much more from the world theatrical that isn’t poorly-photographed here, I couldn’t miss out the Kentucky Derby program from 1956 – in case you don’t recall, Needles was the victor that year, the very first Florida-bred to win – he would also take the Belmont Stakes.
At some point, I’ll need to be a good archivist and make sure staples and paper clips aren’t damaging things, but for now, they are happily climate-controlled and reasonably well stored beyond that. I’ll have to do another installment in future: there’s a bio of a young Elaine Stritch that’s simply outstanding…