Lisa Grimm’s CV

super-high-level ‘what I do’
Accomplished senior leader in digital asset management (DAM), master data management (MDM), content operations, digital transformation and information management with 25+ years of diverse experience in global technology environments. Seasoned in building, growing, and leading high-performing DAM, enterprise content management, digital transformation, and taxonomy products, programs and teams. Experienced and enthusiastic public speaker, podcast host, event facilitator, thought leader and mentor. Member of the Board of Directors, National Library of Ireland. Co-host, Beer Ladies Podcast & beer history/business writer.

expertise
Digital Asset Management (DAM)  + Creative Operations + Enterprise Content Management + Digital Transformation + Product Management + Program Management + Metadata & Taxonomy Strategy + Digital Transformation + Team Building & Training + Content Strategy + Vendor Selection & Management + Knowledge Management + Change Management + Organisational Structure Definitions + Public Speaking + Workplace Diversity & Inclusion + Corporate Culture + Beer & Brewing + Podcasting

career successes
2023-current
Executive Consultant, ICP
Dublin, Ireland (and London, UK – Remote)
Senior leader in DAM and content operations, bridging consulting and business development

• Delivered expert DAM and content operations consultancy to enterprise clients including Takeda, Richemont and Nestlé, resulting in ideal vendor fit, optimized workflows and increased productivity
• Developed and delivered regular thought leadership presentations on DAM and content operations, resulting in an 80% increase in webinar attendance; boosted brand awareness and industry reputation
• Drove Life Sciences business development and served as industry SME on pitches and complex global projects in the space
• Built relationships and developed business and partnership opportunities

2023-current
Instructor, Rutgers University Digital Asset Management Certificate Program
Dublin, Ireland (Remote)
Industry expert teaching continuing and professional education students about DAM standards and best practices

• Provide instruction through online course management platform on Integrations and the Content Landscape
• Industry expert teaching continuing and professional education students about DAM standards and best practices
• Increased student satisfaction through expert instruction in DAM standards and best practices, leading to improved learning outcomes and professional development
• Provided instruction through online course management platform on Integrations and the Content Landscape, helping students to expand their content ecosystem understanding beyond digital asset management

2022-2023
VP DAM Evangelist, Digizuite
Dublin, Ireland (and Odense, Denmark – Remote)
Thought leadership & DAM communication; part of Marketing Leadership Team providing input to product & driving content strategy

• Championed initiatives & owned company content strategy as part of the marketing leadership team
• Contributed to product strategy and roadmap, leading to improved product performance
• Elevated company presence through thought leadership, webinars and public speaking at industry events, resulting in significant lead generation and new business opportunities
• Contributed to product launch campaigns to drive growth in customer engagement and product adoption
• Led market research and competitive intelligence initiatives
• Led topical workshops with customers and prospects on topics such as taxonomy & DAM best practices
• Provided ongoing coaching to existing customers on new DAM opportunities and upgrades to unlock new business opportunities

2019-2022
Global Director, Digital Asset Management, Novartis
Dublin, Ireland
Global product owner for DAM. Serve as core member of senior leadership team for content creation and management in a highly-regulated, complex pharmaceutical environment

• Built & launched a new Aprimo DAM in 3 weeks in response to COVID-19
• Optimized DAM product strategy, roadmap and services, saving time and resources for pharmaceutical marketing teams worldwide
• Built, led and developed a globally-distributed DAM product & services team
• Boosted productivity through effective management of backlog in Jira, visualisation of work in Miro & collaboration with vendor to prioritize new features, leading to enhanced digital asset usage worldwide
• Achieved on-time delivery for Agile product releases every 3 weeks, resulting in increased customer satisfaction measured in consistently-improving net promoter scores (NPS)
• Drove DAM deployment to 10K+ users in regulated pharmaceutical environment, enhancing accessibility and productivity across global teams
• Culture Catalyst: role modelling & driving adoption of new company behaviours

2018-2019
Manager, Browse Development & Taxonomy, Amazon.com
Seattle, WA, USA
Spearheaded global digital product and content strategies across all Amazon.com sites. Lead and mentored a 10-person global taxonomy team in supporting all content development strategies and continuous improvement initiatives. Set and guided global goals and standardisation processes, owned departmental roadmaps, and developed innovative taxonomy workflows

• Cultivated an atmosphere of high-quality and unique technical content and taxonomy development at all levels
• Liaised between technical and business teams to define objectives and translate goals into actionable measures
• Developed career path and growth opportunities for staff spanning junior and senior-level taxonomy roles
• Mentored all staff in learning additional complex modelling and program management skills
• Defined and directed a new worldwide organizational restructure, including creating new role descriptions, developed new reporting structures, and designed new tool processes and best practices
• Served as the worldwide product owner of Prime Video, Kindle, Audible, Digital Music, AppStore, and Alexa Skills taxonomies and content models

2016-2018
Technical Program Manager; Senior Program Manager, Amazon Web Services
Seattle, WA, USA
As Senior Program Manager, Culture:
Advanced historic growth capabilities by researching company culture, creating and launching cultural growth and evolution
methodologies, and driving diversity and inclusion goals across a global company footprint

• Authored numerous white papers and facilitated presentations across all internal audience levels

As TPM, Security Assurance:
Created a robust program to drive new content, knowledge, and digital asset management systems and standards within Amazon Web Service’s Security Assurance. Led technical staff, including a technical writer, in continuously improving global documentation and content standards. Directed planning and execution of external events, including Grace Hopper ’16

• Led technical staff, including a technical writer, in continuously improving global documentation and content standards for security and compliance
• Documented all process flows, managed vendor selection and relationships, and advanced overall efficiency
• Managed the AWS Security blog editorial calendar for the department and served as an author and ghostwriter
• Volunteered with Amazon Women in Engineering, WiSE, and other groups to increase tech workforce diversity

2013-2016
Global Content Librarian, GlaxoSmithKline
Philadelphia, PA, USA
Director-level role as global product owner and business owner for the DAM platform; utilised Adobe CQ5/AEM to support all enterprise digital asset management and web content management for global multi-channel marketing

• Led Lean initiatives that optimized content delivery, resulting in a decrease in production costs and improved overall content accessibility
• Successfully led the implementation of a comprehensive metadata application and taxonomy model
• Ensured 100% staff knowledge alignment across the globe by creating comprehensive documentation and online training materials, leading to increased operational efficiency and consistency
• Planned for future platform enhancements based on user behavior analysis, leading to a globally-aligned roadmap

2011-2013
Operations Manager/Technical Content Manager, Elsevier
Philadelphia, PA, USA
Managed operational readiness and technical content management initiatives for software releases and product updates to the content platform. Cultivated and grew vendor relationships and facilitated critical cross-functional communications

• Created and delivered a diverse range of sales, marketing, and customer service training for a global workforce
• Reviewed and triaged XML defects in collaboration with an external vendor to drive content pipeline improvement
• Provided subject matter expertise to CMS and other enterprise development projects in an Agile environment
• Directed web content management initiatives and editorial choices, managed a team of freelance STEM writers, and produced weekly eNewsletters and social media content
• Managed eBook updates via offshore vendor
• Increased web traffic by developing and implementing best practice social media engagement strategies

2007-2010
Assistant Archivist, Drexel University College of Medicine
Philadelphia, PA, USA
Directed a large-scale digitisation project while simultaneously managing digital assets and researcher reference services

• Developed the Legacy Center’s social media strategy, editorial calendar, and overall content strategy
• Planned and managed special archival and college events

additional roles include…
Director of Web Design & Development, JTE Multimedia, Berwyn, PA (2010)
Senior Web Specialist, University of Pennsylvania School of Veterinary Medicine, Philadelphia, PA (2006 – 2007)
Web Production Editor, Nature Publishing Group, New York, NY (2003 – 2005)
Content Manager, New York City Department of Health, New York, NY (2002 – 2003)
e-Team Logistics Manager, Hewlett-Packard, Cupertino, CA (2001 – 2002)
Web Project Manager, Juniper Networks, Sunnyvale, CA (2001)
Web Production Manager, Women.com Networks, San Mateo, CA (1998 – 2001)
Web Developer, Time Out, London, UK (1996 – 1997)

education
MS in Library and Information Science
Palmer School of Library and Information Science
Long Island University, Brookville, NY, USA
Coursework in Knowledge Organization, Metadata, Archives, Cataloging, Rare Books & Special Collections

MA in Archaeology
University College London, London, UK
Dissertation on the trade of amber in the late bronze/early iron age in Northern Europe

BA in Archaeology
Boston University, Boston, MA, USA

etc. education
Rare Book School: The Printed Book in the West since 1800
Individual classes: Human-computer interaction, software engineering, database design, German for reading

affiliations
North American Guild of Beer Writers, BJCP, DAM Foundation

board of directors/volunteering
Current: Trustee & Director, National Library of Ireland
Previous: DAM Guru, Novartis Culture Catalysts, Amazon Women in Engineering, Board member, DAM Foundation; leadership team, facilitator, GSK Women’s Leadership Initiative

bigger freelance gigs
Podcaster, Beer Ladies Podcast
Blogger, Weirdo Guide to Dublin Pubs
Contributing editor, Hello Race Fans
Freelance beer history writer, Serious Eats Drinks
Blogger, New York Times, TheRail
Co-organizer, designer & webmaster, THATCamp Austin
Archaeologist, Ashkelon Excavations

selected publications & webinars
Chapter author, ‘Digital Asset Management,’ Career Options in Library and Information Services: First-Hand Accounts from Working Professionals, Bloomsbury Libraries Unlimited, 2025
Automation unleashed, ICP, 28 March, 2024
Integrations are easy…right? ICP, 8 February, 2024
2017 DAM Salary Survey, DAM Foundation, September 4, 2018
Why Your Tech Company Needs an Archaeologist to Fix Your Corporate Culture, Hackernoon, April 24, 2017
DAM Expands Its Reach in the Enterprise, CMS Wire, September 21,2016
Librarian Tips for DAM Managers: Standards and Metadata, DAM Guru, May 7, 2015
Beer Mythbusting: The Truth About Pilgrims, Adjuncts, and Prohibition, Serious Eats, November 12, 2012
The Loneliness of the Long-Distance Trainer? The New York Times, October 28, 2010
Chapter author, ‘Blogging your archives,’ PR for Archivists, Neal-Schuman, 2011

More published work: Contently Portfolio